Last Friday marked my Third Blogiversary and I still can’t believe that it’s already been that long! (Pst… don’t forget to check out the post if you haven’t already and my three days of Instagram giveaways!) I’ve had some time to reflect on my journey, and today I wanted to share some of the most important things that I’ve learned over the past three years.
1) Find your niche.
When I first started blogging, I wanted to do it all – literally. I had so many categories and no clear direction of what I truly wanted my blog to be about. If you have a lifestyle blog, it can be tough to focus on just one specific niche and instead end up blending in with a sea of bloggers. Figure out what makes you unique and sets you apart from others. After researching my stats and thinking more about my brand, I am now more focused on specific topics such as outfit inspo, styling tips, and OC + LA based food and travel. Also, the way I edit my photos has become more consistent – this is especially important for Instagram, where you gain followers based on your feed’s aesthetic and the flow of your photos. Not sure what your followers want to see more of? Ask them! Read my post from earlier this year where I got helpful feedback from my audience.
2) Be organized.
Being organized is especially important if you are thinking about blogging more full time. I admit that I still struggle with this one because I can be such a procrastinator sometimes! Organizing your schedule is one of the most important lessons to learn as a blogger. I don’t go anywhere without my planner – but I also try to keep things backed up on my phone and Google Calendar, just in case. Google Drive is a great resource to store and organize folders, photos, documents, agendas and emails. It’s a good idea to keep everything organized in separate folders, such as your posting schedule, ideas for future posts and lists of collaborations. I usually plan out my week on Sundays so that I will have content ready and won’t get stuck trying to figure out what to post last minute. There are many scheduling apps like Hootsuite and Later that you can plan out and schedule your Facebook posts, tweets, and now Instagram pictures in advance.
3) Community over competition.
In this industry, you will find people that will put you down in order to bring themselves up. But it definitely does not have to be that way! Joining Style Collective has showed me the true meaning of community and how much support can go a long way. I love being a part of a caring sisterhood of girl bosses, entrepreneurs, and creatives who are all focused on connecting with one another and helping each other to achieve our goals. Our mantra is “We Rise by Lifting Others” and I wouldn’t want it any other way!
If you’re interested in growing your blog & network and joining our community, send me an email over at firstname.lastname@example.org for more details!
Can you think of any other important lessons or blogging advice you’ve learned? Share your words of wisdom below!